Growth consumes cash before it returns it. Receivables stretch, inventory builds, payroll rises — all ahead of collections. A weekly cash rhythm is the cheapest insurance a growing business can buy.
Profit is an opinion, cash is a fact
Accrual profit tells you whether the business model works. Cash tells you whether the business survives long enough to prove it. Both matter, but only one of them pays salaries on the 30th.
The 13-week rolling forecast
A thirteen-week view is long enough to see trouble and short enough to stay accurate. Updated every Monday with actuals, it turns cash management from a monthly panic into a routine conversation.
- Opening balance, collections and committed outflows by week
- Scenario lines for delayed receipts and capex decisions
- A minimum cash floor that triggers action, not discussion
Working capital levers
Most businesses have more room than they think: tighter credit terms, milestone billing, disciplined vendor negotiation and inventory rationalisation typically release weeks of runway without any external funding.
